Buyer's guide

Spotting scams

Most horse-sale fraud follows a few patterns. None alone proves a scam, but treat them as stop signs.

Common scams

  • Photo theft — the same photos appear on other listings (reverse-image-search them)
  • Deposit scams — pressure to wire a deposit to “hold” a horse you haven’t seen
  • Bait-and-switch — the horse that arrives isn’t the one advertised
  • Off-platform pivot — the seller pushes you to WhatsApp or email straight away

Protect yourself

  • Ask for a short selfie video of the horse with today’s date written on paper
  • Never send deposits by bank transfer or gift card
  • See the horse in person before any money changes hands
  • Be wary of prices well below market for the breed, age, and level

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